I was in Perkins Restaurant a couple days ago for breakfast. As I was paying my check to leave, the manager asked if I wanted something from the bakery case to go. I told her that would be a big mistake, whereupon she looked me strangely and asked what I meant. I told her that there were two very large pencil erasers in the pastry case, with one saying “OOPS”, and the other saying “BIG MISTAKES”. I advised her that she was practicing negative advertising essentially saying that the pastries were a mistake. Apparently she had never thought of that before.<\/p>\n
Twenty years ago, I worked in the I.T. department of an insurance company. This particular company liked to buy up smaller companies, and rename them as subsidiaries. I saw on my bosses desk one day, business cards with great big letters NIS. I asked him what that was and he told me it was an new company they were starting called National Information Services. I told him that was a really bad name for a company. He asked why. I said “Turn the business card upside down and read it”. NIS upside down is SIN, and not a good subliminal message to be laying about. Two days later, the name was changed.<\/p>\n
More recently, an animal rescue organization that I sometimes help out has a dog which no one wants to adopt. Its a perfectly sweet dog with a nice personality. Unfortunately, they have named the dog “Andreas Goof”. My suggestion was to rename the dog to just “Andy”. No one wants a dog named “Andreas Goof”<\/p>\n
I’m certainly no marketing expert, but anyone should be able to see that some things are just not appropriate if the goal is to sell a product.<\/p>\n","protected":false},"excerpt":{"rendered":"
I was in Perkins Restaurant a couple days ago for breakfast. As I was paying my check to leave, the manager asked if I wanted something from the bakery case to go. I told her that would be a big …<\/span> Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10,19],"tags":[],"class_list":["post-1018","post","type-post","status-publish","format-standard","hentry","category-economy","category-humor","category-trivia"],"_links":{"self":[{"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=\/wp\/v2\/posts\/1018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1018"}],"version-history":[{"count":9,"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=\/wp\/v2\/posts\/1018\/revisions"}],"predecessor-version":[{"id":1582,"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=\/wp\/v2\/posts\/1018\/revisions\/1582"}],"wp:attachment":[{"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wgpeters.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}